Marketing Strategy Of Sony Marketing Essay

Marketing Strategy Of Sony Marketing Essay Question. What is the relevance of Setting of marketing objective vis-à  -vis product launch. Please explain with the help of a product / company. Ans. MARKETING is defined as a social and managerial process by which individual and group obtain what they need and want through creating, offering and exchanging products of value with others. Marketing objectives define what you want to  accomplish through your marketing activities. There are several important factors to consider when establishing effective marketing objectives. Stating marketing objectives directs the development of your marketing plan. Marketing objectives should contribute toward achievement of the overall business objectives i.e. how much do you need to sell to achieve X% cost recovery or profit/loss-and should be based on the information gleaned in market research. Marketing objectives must: Be clear. Be measurable. Be achievable. Have a stated time frame. Include a sales forecast (at least one marketing objective). SMART Approach = Setting specific, measurable, achievable, realistic and time specific objectives When setting objectives it is very important to ensure that your objectives are; specific, measurable, achievable, realistic and time specific, or SMART for short. The SMART approach allows you to effectively manage your marketing activities and importantly be able to determine how successful they have been and whether they have delivered the particular benefits sought. The SMART approach is explained to illustrate how you address each area; Specific   are your objectives stated in a way that is precise about what you are hoping to achieve? Measurable   Can you quantify each objective, i.e. can you use a unit of measure such as market share in percentage or dollars or other to provide a way to check your level of success? Achievable   Are your objectives reasonable in terms of what you can actually achieve or are you setting your sights too high? Realistic   Do you have sufficient employees and resources to achieve the objectives you have set, if you dont then they are likely to be unrealistic? Time specific   When are you hoping to achieve these objectives, you need to define a timing plan with target timing for each specific objective? Having some marketing objectives is a must for success RELEVANCE OF SETTING MARKETING OBJECTIVES:- When a business creates a new product, a comprehensive marketing plan is expected to accompany the product release. A marketing plan is put in place to help reduce the financial risks involved in releasing a new product. Active Products When you advertise new manufactured goods, you are also marketing the whole company. One of the marketing objectives for new products is to take you back customers about the products that the company already has on the market, according to the small business experts writing for the Entrepreneur website. The simplest way to make obvious this is when a musical artist has a hit record. Not only does that hit record sell well, but the documentation label will also try to include the artists entire directory in the marketing as well. Good marketing works to set up the product and the company both as brand names that the consumer will remember. Competitive Analysis Your marketing plan for your new product needs to show how your produce exposes new weaknesses in the competition, according to business legal expert Carol Ann Waugh writing for The Publishing Law Center website. In order to remain competitive, your marketing study for new products needs to include a competitive examination that includes information on how your product fits into the market and how the competition may be able to take hold of more of your market share. Without understanding how your product is affected by the competition, you may see any initial sales gains wiped out as the competition releases a product that makes yours obsolete. Preparation for the Future A positive company is always thinking ahead, and the information gathered on a new product release now can help make future releases more successful. Pay close concentration to the function your new product receives from preliminary consumers prior to the product being accepted by the mainstream. By doing wide-ranging market research of how yours new manufactured goods accepted, you can develop ways to move future products into the mass demand phase of the marketing process faster. You can expand effective test groups that will help you make the necessary alterations to your products that will make future new product marketing programs more successful. Example of relevance of setting marketing objective is:- Marketing strategy of Sony: The marketing strategy of Sony aims at gaining youth consumer attention and creates their brand image as innovative brand. Sony is also having an attention gathering slogan i.e. MAKE.BELIEVE which means its an invitation. And a promise. We promise you that anything you imagine, you can make real. Sony is also having the official partnership with the 2010 FIFA World Cup Football Competition in South Africa. Sony offers wide range of products like bravia TV, cyber shoot camera, vaio laptop, etc. Sony had launched its nationwide sales promotional campaign entitled Sony Days 2009 Lets Cheer-offering a wide range of special offers- starting from June 12 until August 2, 2009. Increasing Brand Awareness or Brand Recognition. Good Graphical representation in the form of Billboards, Posters, Animated banners, etc. Change from Theory P (Push Based) Company must make view of marketing to Theory T (Trust Based) focusing on customer relationship. Other Schemes- example: Lustrous coating, custom keyboards, etc. The other Promotion strategy is the Sony Notebook Recycle Promotion. Purchase a Sony VAIO notebook receive free recycling for your existing notebooks.

African American Injustice Essay

â€Å"In the eyes of white Americans, being black encapsulates your identity. † In reading and researching the African American cultural group, this quote seemed to identify exactly the way the race continues to still be treated today after many injustices in the past. It is astonishing to me that African Americans can still stand to be treated differently in today’s society. In reading â€Å"Blacks in America†, Andrew Hacker states that â€Å"being black in America has consequences in areas of: wealth, identity, raising children, occupational opportunities, place of residence, and treatment in the criminal justice system. † To be honest, and I feel bad saying that I already knew this was happening to African Americans. I have heard stories of blacks not getting jobs; regardless of how qualified they are for the position, because of the color of their skin. I have heard stories, and even witness black children getting picked on in school because of the simple fact that they are black. I watched a video in school where a black family moved into a white neighborhood, and before long all the white families had moved out because they didn’t want a black family in their neighborhood. This was confirmed by Hacker in my research in the quote, â€Å"Almost all residential areas are entirely black or white. † I have also seen videos of African American men getting beaten by white arresting officers, and have heard stories of many black men being stereotyped by policemen. This must be why Hacker states â€Å"When white people hear the cry, â€Å"the police are coming! † it almost always means, â€Å"Help is on the way. † However blacks cannot make the same assumption. † These are all reports and events that I think the average American has seen before, but yet most people, including myself, continue to just shrug of and ignore. I guess it’s something that I might have subconsciously accepted, or maybe refused to think more deeply about. In reading and researching, I reaffirmed knowledge that I refused to take a greater note of. I wouldn’t say I learned anything new, because I knew what I wanted to focus on. A quote from Andrew Hacker’s article summarizes the above best, â€Å"In the eyes of white Americans, being black encapsulates your identity. † It may be easy to tell how I am going to focus this anthology. I am going to focus it on the injustices that African Americans continue to face in the United States today. That being, I know exactly what I need to get out of my interviewees, but it is probably a sensitive subject for some of the people I need to interview. I am not black, and I don’t know what it feels like to face this discrimination in everyday life. I can understand the tenderness that African Americans must feel then, when revealing and talking about their experiences with discrimination. I would think then, that it must be especially sensitive to talk about with a person from the race that they receive this everyday discrimination. It will be interesting to hear all the different types of prejudice that my interviewees have received throughout their lives. I would imagine that it ranges from just a look, or the way white Americans act around them, to voiced and physical altercations between themselves and white Americans. Hacker at times seems to be speaking directly to African Americans as he describes these altercations, â€Å"So many of the contacts you have with them (white Americans) are stiff and uneasy, hardly worth the effort. † But to me, that is exactly what the problem is. Why would it not be worth the effort? The first step to take for the uneasiness between the two races to cease to exist is for us (all people) to stop seeing color because once we act differently around the other is where all the problems seem to start. The second step is to make these contacts worth the effort. If we choose to continue to stay in our own comfortable circle of race, when is the problem ever going to end? The answer is never. My opinion as a white 18 year old is that most of the blame lies on the white race. Imagine being eyed every time you go into a store, having your car searched for no reason, or greeted warily at restaurants all because the color of your skin is different. We ignore this daily discrimination because no cares enough anymore to take notice that it happens every hour, every day somewhere in the United States. Will it ever stop? Not until we each take the steps to make it. A recent census commercial I’ve seen said â€Å"We (United States) can’t move forward until you mail it back. † I believe that our country can’t move forward and truly be great until we make sure these daily discriminations are eliminated from our society. In this project, I will interview African Americans on their personal experiences with discrimination, how they handle it, and if they think anything can be done about this problem. Sources: Andrew. 1999. â€Å"Blacks in America. † Pp. 160-168 in The Meaning of Sociology, 6th ed. , edited by Joel Charon. Upper Saddle River, NJ: Prentice Hall. A Time to Kill. Dir. Joel Schumacher. 1996. â€Å"African American History. † University of Washington Libraries. Web. 02 Apr. 2010. .

Compare Malcolm X and Martin Luther King Jr. Essay

In the 1960’s there was an uprising of sorts. The â€Å"black† communities were beginning to realize their constitutional rights†¦or the lack there of. There were a few bold souls that decided to take a stand, no matter what the consequences. Many know of Rosa Parks, the woman who decided to take a stand (no pun intended) on a local bus, refusing to give up her seat near the front and move to the back. Others participated at â€Å"sit in’s† inside diners labeled â€Å"whites only†. For every attempt of expressing their desire and need for equality, all efforts were shot down. There was no unity, no one to rally the hearts and minds of blacks and whites alike. But then a pastor from Montgomery Alabama leaded the largest civil rights boycott against busses to date. Through his soothing voice and outstanding charisma, Martin Luther King Jr. was one of the strongest and most influential civil rights activists. But he was not alone in his drive for equality. There were others fighting for the same cause. One of those zealots was a man named Malcolm Little (later ditched his â€Å"slave name† and picked up X to signify his lost tribal name). Both men were similar in many ways, but yet at the same time were very, very different. in his speeches Malcolm refers to himself and his followers as Black Nationalist Freedom Fighter. He viewed the â€Å"white supremacists† as enemies. In his speeches he talks about how the white politicians hired black and white promoters to go into the black neighborhoods to press the flesh for them promising false promises. His belief of Black Nationalism is that they stay away from their enemy. Create their own community and have their own politicians who have the communities’ interests at heart. If you can take notice in his speeches he is not trying to get the blacks to beg for equality or ask to end segregation. He is saying that blacks should unite together and fight against their common enemy. The philosophy of Black Nationalism can be enforced no matter what your religion, he makes points that they don’t hang you because you are Lutheran, Christian, or Muslim, they ha ng you because you are black. He states in several other occasions that these sit in’s cannot accomplish anything. They must take action to affect the crackers. He refers to the Revolution war, how the little tea boycott did not work, how the Americans were tired of being taxed and oppressed and compares it to the struggle for black rights. These are just a few points that Malcolm makes in his speeches. On the flip side, The man, Martin Luther King Jr. gives several  speeches concerning the freedom and the relief from oppression of the black people. For example, in his â€Å"I Have A Dream† Speech, 200 Thousand people, black and white, have gathered to hear the inspiring wordsof Martin Luther King Jr. He asks those gathered to ask the government for their constitutional right to life liberty and the pursuit of happiness. Then he assures that there will be no rest until the blacks are granted and guaranteed civil rights. This next sentence, it is one of the biggest differences between MX and MLKJr. He said: â€Å"Let us not seek to satisfy our thirst for freedom by drinking from the cup of bitterness and hatred†. That statement is the biggest divider between the beliefs of Mr. X and Mr. King. â€Å"I have a dream that one day this nation will rise up and live out the true meaning of its creed: â€Å"We hold these truths to be self-evident: that all men are created equal.† I have a dream that one day on the red hills of Georgia the sons of former slaves and the sons of former slave owners will be able to sit down together at a table of brotherhood. I have a dream that one day even the state of Mississippi, a desert state, sweltering with the heat of injustice and oppression, will be transformed into an oasis of freedom and justice. I have a dream that my four children will one day live in a nation where they will not be judged by the color of their skin but by the content of their character. I have a dream today.† Is there a alternative motive in the eyes of Mr. King? I think not. In the eyes of Mr. X? I believe there is. If Black Nationalism had evolved, it would have resulted in a war. Not a war of words or of silent hate†¦but a violent war of death and destruction. All that Mr. King wanted was his constitutional rights for him and everyone across the globe. Before he was assassinated, Mr. King won the Nobel Peace Prize and an award of $54 ,000, which he promptly donated to his civil rights movement. So through comparing the ideals and lives of both these great and influential men, we can see that they both have a same idea†¦.but methods and desires for change are much different. Mr. King wanted to have a peace full protest, to open the eyes of the public, white or black; Whereas Mr. X wanted change, and he wanted it now.

Examples Of Foreshadowing In The Landlady - 814 Words

Mood Effectiveness If you seem to notice any situation to be true. That means the situation is probably to good to be true. Billy Weaver failed to realize this. Billy Weaver is the main character of a short story called â€Å"The Landlady†. The author of the short story is Roald Dahl, and the genre of the short story is fiction. The short story is about a man named Billy who gets off the train and enters a city named Bath. He needs somewhere to stay for a little while, so he went looking for a Boarding House. He found a good looking place and he thought to himself how good the place is. The place he went in had nice furniture and the sign read â€Å"bed in breakfast†. The woman that greeted Billy at the door gave him his room, and she told him†¦show more content†¦The landlady is trying to poison Billy because she wants to stuff Billy and keep him on the fourth floor. The landlady reasoning for wanting to stuff Billy is because she thinks he is perfect. The lan dlady thinks Billy is perfect because he is tall, nice looking, and he has clean white teeth.The tea tastings like bitter almonds crests a suspensive mood, because the bitter almonds is a sign of cyanide poison. The short story leaves suspense because the poison could kill Billy. When Billy does the land lady will have a perfect chance to stuff Billy. You can infer that she will wait to stuff Billy after he dies, because she stuffs her pets when they die. There are many different settings in â€Å"The Landlady†. The setting of the short story creates a suspensive mood. The setting gives a suspensive mood because it tells the time and place. The time and place of the setting can create more suspense of a mood. The setting that is mostly in the short story is when Billy and the landlady were both in the house at night and in the morning. When Billy finally noticed that it was only him and the landlady he asked the landlady, â€Å"haven’t there been any other guests her e except them in the last two or three years†(Dahl 34). The landlady replied to Billy by saying, â€Å"No, my dear, she said. Only you†(Dahl 34). This situation of the setting in the landlady makes the mood suspensive. The setting makes the mood seem suspensive because their is no one there exceptShow MoreRelatedText Analysis - Short Stories Essay682 Words   |  3 Pagesand Dahl, created a sinister tone in their short stories you have studied? Tone is of great significance to the storyline as it portrays the reader’s attitude while expressing the genre. Tony Hunter’s ‘Listen to the End’ and Roald Dahl’s ‘The Landlady’ both guide the audience through their violent and mysterious stories that begin with a powerless main character on a dark, shivering evening. However, through varying and distinctive techniques, the two short stories differ notably in terms of settingRead MoreCompare and Contrast Two Short Stories975 Words   |  4 PagesCompare and Contrast Two Short Stories-- Landlady by Roald Dahl and Chemistry by Graham Swift There are lots of great short stories out there, but in my opinion, both ‘Chemistry’ by Graham Swift and ‘The Landlady’ by Roald Dahl are two of the most unique and effective stories. They share both similarities and differences throughout. Comparing and contrasting the way theRead MoreCompare and Contrast Two Short Stories975 Words   |  4 PagesCompare and Contrast Two Short Stories-- Landlady by Roald Dahl and Chemistry by Graham Swift There are lots of great short stories out there, but in my opinion, both ‘Chemistry’ by Graham Swift and ‘The Landlady’ by Roald Dahl are two of the most unique and effective stories. They share both similarities and differences throughout. Comparing and contrasting the way the authorsRead MoreA Literal Review on Oppression: An One-act Comedy by Xilin Ding3146 Words   |  13 Pagesbetween the lines. ii The dispute between the madam and the male tenant The dispute between the landlady and the man is also very funny. At the time the quarrel begins, mind that Ding intentionally noted in parentheses: MAN (cheerfully). I find this really laughable; the imagination of the scene made me couldn’t stop laughing. The protagonist is such a bad boy. He deliberately infuriated the landlady yet he is not sorry about it, instead he is cheerful. What a little devil! iii The encounter betweenRead MoreCrime and Punishment by Fyodor Dostoevsky Essay896 Words   |  4 Pagesthat seem to be strange and ironic they are rather the result of the two aspects of Rodyas personality. When he refuses to let Dunya marry Luzhin and then a few moments later he tells her to marry whomever she pleases, this change in opinion is an example of rodya’s human side not wanting his sister to sacrifice herself to help him, and then the intellectual side contending that he must not concern himself with insignificant problems of others when he is going through his own problem. Throughout theRead MoreSniper and How Much Land Does Man Require5559 Words   |  23 Pages and Grant Sigafoose Figurative Language Simile- The land was so good, he said, that rye sown on it grew as high as a horse Foreshadowing- All right thought the Devil.We will have a tussel ill give you enough land; and by means of that land I will get you in to my power. personification- The heat made the air hazy: it seemed to be quivering this is foreshadowing because it is showing that the devil will have a part later on in the story this is a simile because it is comparing the rye to